AGA PRO+ Enters the North American Market

 

On Tuesday, I went to the AGA Marvel launch event in NYC for the PRO+ Range. James McIntosh, the AGA Brand Ambassador, and winner of the Gourmand Award for best series cookbook 2008, gave an entertaining and well-received presentation.  This was my first introduction to the AGA line and my standards were high. This range is not only offered at an incredible price at $4500 retail, especially since it enters the luxe market of the Wolf and Viking lines, but it is also packed with rich features, such as an Energy Efficiency Panel (ESP).  The panel splits the oven cavity into two offering the user the choice of using 4.9 cu. ft. vs. 2.4 cu ft.  When using one cavity only it uses 30% less energy.  The non-operative cavity benefits from residual heat, so it is perfect for food and plate warming.  There are many multifunction features, such as Thaw & Serve, Convection Oven and Broiling, Browning Elements and others.  There are 5 electronic ignition burners with optional Griddle and Wok Ring accessories.  Additionally, it is offered in 4 PRO+ designer colors.  I inquired about the availability and plans for a 30″ model, especially in this market.  No news of this yet.   I like the clean lines of the PRO+ model.  It would work in any modern, transitional, or even traditional kitchen.  Bottom line, the introduction of the AGA and the PRO+ Range shakes things up in the industry and gives designers and consumers a serious consideration at a great price and reputation.  AGA has history with respectability, so it is here to stay.

http://www.aga-ranges.com/_store/Scripts/prodview.asp?idproduct=211

http://www.agamarvel.com/